Brioche Pasquier
Discover our history



We refreshed our PITCH logo to make it a modern and playful brand.


Brioche Pasquier produces in the UK

"To become British, with French products". Following our idea from 2001, we opened offices in the UK. 13 years later, we constructed our first factory in Milton Keynes.


Brioche Pasquier conquers the US

In 2012, Brioche Pasquier and Galaxy Desserts in the US, a company specialising in Pâtisserie, joined forces. Both enterprises put together their skills and expertise to conquer the American market.


A new production site built especially for 'Biscotte'

In 2009, a factory specialising in Biscotte was built in Maine and Loire.


Brioche Pasquier returns to television

A saga of tv adverts started in on French TV featuring a baker wanting to learn Brioche Pasquier's secrets. This saga of episodes continued right up until 2016.


Macarons with the Brioche Pasquier signature

In 2006, our Pâtisserie division expanded after buying the company 'Symphonie', specialising in Macarons and Petits Fours. After our new site in Normandy was constructed, our Macarons soon become unmistaken.


Diversification in the world of Biscotte

In 2006, we acquired Albatros, a company specialising in croûtons and mini-toast which helped us to expand our Biscotte range.


Biscotte: A new universe for Brioche Pasquier

In 2005, Brioche Pasquier acquired two companies, Auga and L'Angevine, that specialised in making toasted bread and other Biscotte products.


Les Grillettines: A new brand for Brioche Pasquier

After acquiring Auga, we used our know how and proposed a new concept in Biscotte: Les Grillettines


Brioche Pasquier enters the 'Biscotte' Market

In 2005, we acquired a company called SOPAFI, a company specialising in toasted bread.


Spain: The new adventure for Brioche Pasquier

In 2001, we acquired 'Productos Recondo', a Spanish company specialising in toasted bread to increase our offering.


Brioche Pasquier sets up in the North of France

In 2000, a factory was built in the North of France to bake products for France's bordering countries (Belgium, Germany, England..)


Brioche Pasquier is reinforced in the Pâtisserie market

In 1999, Brioche Pasquier grew the Pâtisserie division by building a second production site in Drome, right after acquiring the company MDPS, which specialised in éclairs and other choux pastry products.


Brioche Pasquier opens for business abroad

From 1998, Brioche Pasquier grew internationally.
True to our values, we set up offices in the UK, Spain, Belgium, Germany, Italy and Korea, to be closer to our consumers.


First TV advert launched in France

In 1997, the first tv advert for PITCH was broadcast in France. "Handy brioche for your cheeky little monkey".


Brioche Pasquier, our Parisienne presence

In 1992, we constructed another production site for our brioche products in the Seine et Marne region.


Brioche Pasquier expands its expertise in pâtisserie with a range of tarts.

In 1992, Brioche Pasquier acquired Vergers de Moismont to continue developing our activity in pâtisserie. A site was built, specialising in tarts.


Enriched with a pâtisserie expertise

It was in 1991, when we started creating pâtisserie and a new site was constructed especially for this.


Brioche Pasquier develops its offering with croissants and pains au chocolat

In 1989, we reinforced ourselves on the market with our croissant and pains au chocolat offering, with the acquistion of Barnasson. A new site was constructed in Drome and dedicated to these two products./ 


Brioche Pasquier popularises the pain au lait

Brioche Pasquier acquired a company called Barnasson, that baked pastries and pains au lait. We used our 'savoir-faire' to continue baking the Pains au lait and it has been a phenomonal success. Today, it is our best-seller!


Construction of our second production site

From the start, we have wanted to be close to our consumers, for one simple reason: Brioche is best when it is fresh.

Thus in 1986, we constructed a second site at Isère in order to supply the North-East and the South-East of France.


PITCH was born

We had the idea of creating a filled brioche with chocolate or jam. This delicious brioche roll, individually wrapped is easy to pop into a school bag as a snack for kids.


Construction of our first production site

With the huge success, the family bakery very quickly became too small to bake to meet demand. In 1977, the first production line was built in Les Cerqueux.


Brioche Pasquier launches their Brioche Tressée

In 1975, Brioche Pasquier launched the 'Brioche Tressée' (plaited brioche loaf). This recipe showcased their expertise in the Vendée region, where brioche was created.


The creation of the company

In 1974, the company 'Brioche Pasquier' was created by Gabriel's five sons. Today, Brioche Pasquier is the No.1 brioche brand in the market and employs over 3,000 people worldwide.


Where it all began

It all started in 1936, in Les Cerqueux, a small village in the West of France. Gabriel Pasquier, the baker of the village made his renowned brioche, pâtisserie and bread.
After his death in the 70's, his five sons decided to continue making his traditional French brioche but to sell it in a wrapper and to propose the products to supermarkets. This was a revolutionary idea for the time and a real success.