Brioche Pasquier Group
An International Company
For more than 10 years, Brioche Pasquier has expanded its activities beyond the French borders and is now present in 35 countries.
rioche Pasquier believes in being closer to our consumers which is why we build sites in the countries that we operate in. This allows us to understand the different cultures and the market, rather than being an exporter of our products.
Brioche Pasquier can be an English, American or Italian brand whilst respecting our French identity.
We are glad to inform you of the introduction from April this year of a branded line of brioche products under “Brioche de Gabriel” brand name.For any interest or futher information, do not hesitate to contact our International team.
With our strong baking expertise, we have successfully entered the USA market and today we can see a strong growth in our Brioche Pasquier range. With the acquistion of Galaxy Dessert in 2012, it has allowed us to establish the brand with our pâtisserie range and also to grow the brioche range.
Close to its customers everywhere it is, Brioche Pasquier has developed recipes and product formats that are adapted to pastry, brioche and dry bread. The management of logistic circuits is a decisive factor in our strategy of proximity.
Korea
Brioche Pasquier has a commercial office located in Seoul, South Korea. Our expertise and excellent quality pâtisserie products have allowed us to adapt products to the tastes of our Asian consumers.
Brioche Pasquier, means above all the story of a small bakery that has developed. Proud of its origins, the company strives every day to preserve its artisanal Baker legacy.
The Brioche brand the most sold in France, the brand is also established in dry bread and pastry in the retail and food service circuits.
In Germany, we are mostly present in the foodservice sector. Our French pâtisserie expertise has allowed us to enter the market with our products such as Tartes and Petits Fours.
In Belgium, Brioche Pasquier is the market leader in viennoiserie in retail and we have a strong presence in foodservice with our Macarons, Doughnuts and Tartes.
Our presence in Spain is strong in Biscotte (toasted bread) after acquiring 'Productos Recondo' in 2001. We are are developing our presence in Spain using our Pains au Lait. In 2014, a new factory was built in Irun with a production line dedicated to Pains au Lait to accompany our growth.
Our subsidiary in Italy is our most recent of the Brioche Pasquier group. Thanks to our 'savoir-faire', we can develop our growth in Italy with our Biscotte range. Pains au lait, Pancakes and Macarons are among our customers' favourites.
Kingdom
In 2001, Brioche Pasquier decided to set up a commerical office in the UK to establish a presence here in the UK, which is a beginning of a long story. We created new products and adapted our existing products to meet the needs of the UK consumers, such as, individually wrapped products. In 2014, our first UK production site was built in Milton Keynes.
En Océanie, Brioche Pasquier propose déjà sa gamme Biscotte pour répondre aux attentes locales et aux besoins contraintes logistiques propres à cette région. Un marché très lointain mais non moins intéréssant pour le groupe.