Brioche Pasquier
Discover our history

2015

We refreshed the brioche snack brand 'PITCH' logo to make it a more modern and playful brand.

2014

To be closer to consumers as per  our principal, we opened offices in the U.K. in 2001 and 13 years later we constructed our first factory in Milton Keynes, U.K.

2012

In 2012, Brioche Pasquier acquires Galaxy Desserts. Galaxy Desserts was founded in the San Francisco Bay Area in 1998, with the goal of sharing a passion for creating innovative gourmet desserts and pastries of the best quality in mind. The company garners year after year many prestigious awards, and is featured several times as one of "Oprah's Favorite Things". Both companies are dedicated to excellence and quality, and they combine their skills and expertise to grow together the American market, with their mouth-watering range of French-inspired indulgences.

2009

In 2009, a factory specializing in Biscotte was built in Maine and Loire, France.

2007

A saga of TV advertisments began on French televison featuring a baker seeking to learn Brioche Pasquier's secrets. This narrative of episodes continued until 2016.

2006

In 2006, we acquired "Albatros", a company specializing in croutons and mini-toast, which helped us expand our Biscotte range.

2006

In 2006, our dessert division expanded after buying the company 'Symphonie', specializing in Macarons and Petits Fours. After our new site in Normandy, France was constructed, our Macarons soon become unmistaken.

2005

Brioche Pasquier acquired two companies, "Auga" and "L'Angevine", that specialized in making toasted bread and other Biscotte products.

2005

After acquiring "Auga", we grew our expertise and proposed a new biscotte (toasted bread) concept: Les Grillettines, a flat toasted bread.

2005

In 2001, we add a new product category to our expertise: toasted bread.

2001

In 2001, we acquired 'Productos Recondo', a Spanish company specializing in toasted bread to bring new products to our range.

2000

In 2000, a factory was built in the North of France to bake products for France's bordering countries: Belgium, Germany, and England.

1999

In 1999, Brioche Pasquier grew the Pâtisserie division by building a second production site in Drome, right after acquiring the company MDPS, which specialized in éclairs and other choux pastry products.

1998

From 1998, Brioche Pasquier grew internationally.True to our values, we set up offices in the UK, Spain, Belgium, Germany, Italy, and Korea, to be closer to our consumers.

1997

In 1997, the first tv advertisment for 'PITCH' brioche rolls was broadcast in France promoting on the go snacking for kids. 

1992

In 1992, we constructed another production site for our brioche products in the Seine et Marne region of France.

1992

In 1992, Brioche Pasquier acquired 'Vergers de Moismont' to continue developing our dessert operations. A site was built, specializing in tarts.

1991

In 1991 we started creating desserts and a new site was constructed especially for this.

1989

In 1989, we established ourselves in the market with our Croissant and Pains au Chocolat (Chocolate Croissants) offering. A new site was constructed in Drome, France, dedicated to these two products.

1989

Brioche Pasquier acquired a company named 'Barnasson', that baked pastries and Pains au Lait (Milk Rolls). Using our 'savoir-faire' to continue baking the Milk Rolls, it has become a phenomonal success. Today, it is a best-seller!

1986

From the beginning, we wanted to be close our consumers.Thus in 1986, a second site was constructed in Isère, France in order to supply the Northeast and the Southeast regions of France.

1986

The idea of creating a filled brioche with chocolate or jam came to life, known as "Pitch" in France. This delicious brioche roll is individually wrapped and easy to pop into a school bag as a snack for kids.

1977

With the huge success, the family bakery very quickly became too small to meet the demand. In 1977, the first commercial production line was built in Les Cerqueux, France.

1975

In 1975, Brioche Pasquier launched the 'Brioche Tressée' Hand-Braided Brioche Loaf. This recipe showcased our expertise in the Vendée region of France, where brioche was originally created.

1974

In 1974, the company 'Brioche Pasquier' was created by Gabriel's five sons. Today, Brioche Pasquier is the number 1 brioche brand in the French market and employs over 3,000 people worldwide.

1936

It all started in 1936, in the small village of Les Cerqueux, located in Western France. Gabriel Pasquier, the village baker, made his renowned brioche, desserts, pastries, and various breads.
After Gabriel's death in the 1970's, his five sons continued making his traditional French brioche but began selling packaged products to local supermarkets. At the time, this was a revolutionary idea, which turned out to be very successful.